Keeping a wish list on Amazon, and elsewhere
A wish list is less a way of asking for presents than a way of not forgetting what you liked. Amazon has one, most shops have one, and you can bring them together in a single list here.
Checked 2026-09-07
A wish list is mostly a memory aid. It holds on to what caught your eye before you lose it again, and it spares the people who want to give you something the question nobody likes to ask. Amazon has one, and so does nearly every large shop, and they work in slightly different ways.
On Amazon a wish list is shared with a link, and you can set it so that items other people have bought stay hidden from you, so the surprise survives and two givers do not buy the same thing. In return, the list can only hold what Amazon sells, and an item that leaves the shop leaves your list with it.
Most other shops offer the plainer version: a heart on the product page, a list you can name, and a link you can send. Whoever opens the link sees what is on it and can buy it; the list itself does not change. Fine as a memory, and usable as a gift list as long as the givers sort out among themselves who takes what, because the list will not do it for them.
That is the limit of all of them: each list belongs to its shop. What you saw somewhere else is nowhere, and anyone buying for you first has to guess where your list lives. That is what a list here is for: it keeps products from every shop we compare, with the price as it stands at the moment someone looks, and you share it with a single link. What anyone buys from it stays hidden from you unless you choose otherwise. How to make and share one is on wishlists.
One last thing about presents bought from a list: whoever buys it is the shop's customer, and the cooling-off period and the return run through that person, not through you. What that means when the present does not fit after all is in Returning a gift.