Brilliant Online Marketing

Whether it’s display advertising, e-mail marketing, social media engagement or some other form of online marketing, the Internet is fast becoming the place where businesses market their products and services. Brilliant Online Marketing covers every aspect of online marketing, from website design and search engine optimisation through to blogging and social networking. You'll learn all the cutting-edge techniques to help you (and your business) take advantage of this exciting marketing channel. Brilliant outcomes Gain a comprehensive, jargon-free overview of online marketing Understand how to tell an online fad from a genuine opportunity Know which methods yield the best rewards and how to use them Brilliant Online Marketing covers every aspect of online marketing from website design right through to cutting-edge techniques from the online lead generation. Free from ‘technobabble’ and jargon it will appeal to anyone who wants to learn how to make the most of this fast-moving and exciting marketing channel. This book will show you how to use email, blogging, social networking and online media to reach your customers. Focussed on actions that produce results, online support is also available through author’s website