Lean B2B: Build Products Businesses Want

« This book is essential reading for would-be entrepreneurs who face the daunting task of entering B2B markets. » - Paul Gillin, Co-Author, Social Marketing to the Business Customer Finding and validating business opportunities in mid- to large-sized organizations can overwhelm even the most experienced entrepreneurs. Lean B2B helps technology entrepreneurs meet the challenges while keeping them focused on the right things each step of the way. Packed with more than 20 case studies and insights from over a hundred entrepreneurs, Lean B2B consolidates the best thinking around Business- to-Business (B2B) customer development to help you quickly find traction in the enterprise, leaving as little as possible to luck. The book helps: - Assess the market potential of opportunities to find the right opportunity for your team - Find early adopters, quickly establish credibility and convince business stakeholders to work with you - Find and prioritize business problems in corporations and identify the stakeholders with the power to influence a purchase decision - Create a minimum viable product and a compelling offer, validate a solution and evaluate whether your team has found product-market fit - Identify and avoid common challenges faced by entrepreneurs and learn ninja techniques to speed up product-market validation « Read this book before you schedule even one more meeting about your startup. » - Jeffrey L. Cohen, Co-Author, The B2B Social Media Book « Lean B2B nails the key to being nimble and iterative in the complex, drawn-out world of B2B entrepreneurship: relationships. It captures how I've been running my own Lean B2B practice for years and makes it accessible to anyone. » - Brian Gladstein, CEO and Founder, Explorics « Lean B2B is filled with rock-solid advice for…