Winning Over The Japanese Consumer

Winning Over the Japanese Consumer is an essential resource for country managers, entrepreneurs, marketers, investors, and anyone involved in building a business in Japan. To build a successful business in Japan, you must understand the Japanese consumer. The book Winning Over the Japanese Consumer tells you everything you need to know to ensure that your brand will succeed in Japan. Based on interviews with CEO’s and industry leaders and including real-life case studies, this book gives examples of how to establish your products in the world’s second largest and arguable most challenging consumer market. Also drawing on the author’s business success stories as well as insights from marketing experts, this book will teach you how to make your brand a household name in Japan. From the book Winning Over the Japanese Consumer, you will learn the following: How to present your brand story successfully How to satisfy the world’s most demanding consumers How to hire people who will lead your business to success How to operate within the Japanese distribution network How to develop pricing strategies for the Japanese market How to develop a unique advertising campaign How breaking the rules can be to your advantage – sometimes About partnership that work AND why (and how a Japanese partner is no longer essential for success) The who’s who of Japanese wholesale and retail outlets How to build your business around current and future demographic trends in Japan If you want to make your brand a household name in Japan, this book will teach you how.