Silicon Valley Product Group- Transformed

PRAISE FOR TRANSFORMED “TRANSFORMED should be in the hands of every organizational leader evolving their organization in this post-pandemic world. Marty has captured all the impactful aspects of the product operating model and I can wholeheartedly attest based on my own personal journey in both retail and healthcare, this is a key reference guide moving forward.” —PRAT VEMANA, Chief Digital and Product Officer, Target “Marty has been helping set the standard in Product for years with INSPIRED, EMPOWERED, and his work at SVPG. With TRANSFORMED, Marty offers a powerful guide to help companies master the product concepts, overcome the inevitable obstacles of a transformation, and learn from real-world examples of product transformations. This book should be a trusted resource for any company trying to transition to the product model.” —TYLER TUITE, Chief Product Officer, Carmax “SVPG understands what most executives don’t. In order to achieve organizational transformation, you must experience a personal transformation. This book will show you how to do both.” —BRENDAN WOVCHKO, Chief Technology Officer, Ramsey Solutions “SVPG has already taught us how the product model empowers all companies to better serve their customers. TRANSFORMED now teaches us how to unlock that power in any company despite its industry, product type or past management approach. With this book, we now all have the roadmap needed to transform our businesses into product powerhouses.” —MICHAEL NEWTON, CEO, Qorium; former VP of Product at Nike “If you’re looking to understand the importance of a product-first approach to business, this book is a must-read. TRANSFORMED is an inspirational guide through the product model that speaks directly to the non-product executive.” —MATT BROWN, Chief Financial…