Shopping Center Management and Leasing, 2nd Edition

Shopping Center Management and Leasing, Second Edition is a comprehensive guide for managing, marketing, and leasing all types of retail properties--from street retail to multi-anchored strip shopping centers and regional to super-regional malls. This book examines how shopping centers and malls have evolved over time and how this evolution has changed the many roles and responsibilities of the shopping center manager along with the leadership qualities required to carry out the daily duties of the job. The content is divided into five sections, each examining a major component in shopping center management. These include: - An introduction to the various types of retail properties, along with the industry's response to the increase of online retailers, new retailer technologies, and the outlook to future retail uses - Shopping center operations, which explores the heart of the management process, ranging from daily duties to emergency procedures, all geared toward creating efficiency and cost savings - Unique marketing standards and best practices for digital marketing and social media strategies - Core leasing duties from assembling the leasing team, negotiating the terms of the lease, and unique leasing opportunities - The development and renovation process from beginning to end, outlining the business aspects and compliance with governmental rules and regulations