Ultimate Guide To Link Building

Hundreds of online marketing books have been written about search engine optimization (SEO), search engine marketing (SEM) and pay-per-click advertising (PPC), this is the first to elaborate on the most fundamental marketing tactic of all: links and link building. Link. Rank. Profit. The web today is comprised of trillions of links. Who links to your site and how they link to it is the fundamental factor driving your search engine rank and your website traffic. The question is—how do you control this? Link building expert Eric Ward and online marketer Garrett French provide the answers. Simplifying the complex world of web links, Ward and French show you, step by step, how to employ a link-building campaign to attract quality links, drive more traffic, and dramatically boost your search rank. "Eric Ward has been building links and educating people on how to do it the right way since before even search engines decided links were important. Read and learn!" - Danny Sullivan, Founder and Editor-in-Chief of SearchEngineLand.com "Eric Ward is hands-down the smartest thinker in the space when it comes to link building. I guarantee this book will open up any mental blocks you've had about where to get started and set you on a path to becoming a link magnet." - Mike Grehan, Publisher of Search Engine Watch and ClickZ.com, Producer SES International, and SEMPO Board of Directors "If you're in SEO and take your job seriously, you know Eric and Garrett. When Eric and Garrett talk about link building, you listen. The only issue when they talk is that there's too much genius to write it all down. So when they do the writing down for you, you buy the book and read it. Twice. At least. You won't regret it." Joost de Valk, Founder and CEO of Yoast.com "Eric is the undisputed master…