Survival Of The Smartest
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Streepjescode: 9780471295600
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Drawing on the innovative concept of Organizational IQ and a study of companies in seventeen countries, Survival of the Smartest charts a course for managers to follow into the twenty first century. At the heart of the book is the authors' assessment tool of an organization's future health, which they call Organizational IQ. Drawing on the innovative concept of Organizational IQ and a study of companies in seventeen countries, Survival of the Smartest charts a course for managers to follow into the twenty-first century. At the heart of the book is the authors' tool for assessing an organization's future health, which they call Organizational IQ. It measures a company's ability to quickly process information and make effective decisions. As industry clock speeds accelerate everywhere, a high IQ has become a prerequisite for survival. Low IQ companies that the authors studied, on the other hand, have already vanished. Case studies from Hewlett-Packard, British Petroleum, Sun Microsystems, and Chrysler, among others, illustrate how companies can improve their Organizational IQs. How did Hewlett-Packard become the dominant player in printing? How did British Petroleum transform itself from a stodgy behemoth into the most agile and competitive player in the oil industry? How did Chrysler rise from the brink of bankruptcy to become the auto industry's prized asset? In these companies, technology by itself played only a secondary role: to be successful, the entire organization had to become smarter. The authors show how key strategic decisions turned around these companies' Organizational IQs-and with it, their fortunes. A detailed company case study takes you in slow motion through the different steps you can take to improve the IQ of your own organization. Survival of the…
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