Hello $Firstname - Hello $Firstname - Profiting from Personalization - AI Edition

Personalization has moved from a marketing ambition to a business necessity. In this completely updated AI Edition of the bestseller Hello $Firstname, Rasmus Houlind and Frans Riemersma show how Generative AI is enabling marketers to scale personalization like never before. Using the proven Bowtie of Personalization framework, the book guides you through strategy, data, content, technology, and organizational readiness - with fresh case studies and insights for the AI era. Whether you're a marketer, technologist, or business leader, you'll learn how to create experiences that resonate on an individual level, drive measurable results, and build lasting customer relationships. Packed with practical tools, models, and examples, this book helps you: Understand the fundamentals of AI-enabled personalization Apply the Bowtie of Personalization to real-world scenarios Balance creativity, data, and technology for scalable impact Navigate the organizational changes required for success If you want to stay ahead in the age of AI-powered marketing, Hello $Firstname - AI Edition is your essential guide. Advance Praise: "Personalization in marketing has always been a challenge and with generative AI now in the mix, the opportunities, challenges and complexities are greater than ever. Hello $FirstName is one of the best guides to help you navigate this evolving landscape, identify pitfalls and design the strategy you need to succeed. An indispensable guide for the modern marketer!" - FREDRIK MCCARTHY, DIRECTOR, GLOBAL MARTECH, AUTOMATIONS AND CRM FOR HBO MAX, WARNER BROS. DISCOVERY * * * "Hello $Firstname is the book I wish I'd had when starting in personalization. Updated for the gen-AI era, it shows how to scale impact, why content matters as much as data, and introduces the…