Designing Brand Identity

Praise for previous editions of Designing Brand Identity (Wall Street Journal, Best-Seller, Spotlight 1/23/2011): An inspiring and powerful toolkit. -The Marketer Alina Wheeler provides a practical structure for the brand building process. -Al Ries, coauthor, Positioning Wheeler's book offers a cogent description of how strategy and design meet in the real world among world-class companies. -Marty Neumeier, author, The Brand Gap A valued reference book for all members of the branding team. -Communication Arts