Brand Turnaround: How Brands Gone Bad Returned To Glory And

No brand is immune to crisis. WILL YOU BE READY? A brand isn't just what you say-it's what you do. Post understands that and fearlessly shines a light on what actions can make a difference. -Seth Godin, author of We Are All Weird Karen Post is more than merely a game changer, she creates the rules for winning every time with a 1.000 batting average, no mean feat. Brand Turnaround will completely reverse your field and create the home team advantage every time. -Alan Weiss, Ph.D., author of Million Dollar Consulting and The Consulting Bible I hate to tell you-it can happen for any company: a brand disaster. Karen Post explores what a brand catastrophe means and, most important, how to survive when it strikes. Brand Turnaround is a great life jacket for every company preparing for the unavoidable disaster before it strikes. -Martin Lindstrom, bestselling author of Brandwashed Karen Post provides great lessons, not only for entrepreneurs, but for all of us as we build our own personal brands. Brand Turnaround is a must-read for all 'students' of entrepreneurship. -Rebecca J. White, Ph.D., James Walter Distinguished Chair of Entrepreneurship; professor and director, University of Tampa Entrepreneurship Center What separates GREAT brands from the sea of others is that they embrace failure and learn from their mistakes. Brand Turnaround embraces this philosophy and offers insightful, practical, and relevant advice on how to leverage the lessons of failure and turn them into moments of learning and ultimate competitive advantage. -Julie Cottineau, VP, Brand, Virgin USA, and founder, Brandtwist.com An amazing book, chock full of quickly read, easily understood, and immediately actionable ideas to turn around brands. -James Belasco, Ph.D., author, professor, and entrepreneur…