Continuous Digital

"Essential reading on how to merge software business with software development. Continuous Digital is what everyone in the software business needs to read, to understand how 'IT' and 'the business' are not separate. Even in small companies, you find a separate Engineering department, a separation that leads to all kinds of disfunction, which other books don't address." Peter Hilton In the digital world, the business is technology, and technology is the business. Agile software development was the first wave of process change for digital business. Now it is time to update management models and thinking. Continuous Digital sets out a new management model for digital business. A management model that takes Agile to the next level. Allan Kelly describes how software is omnipresent in digital business, how software is an asset and needs treating as such. He describes new management paradigms for the digital and agile age: How dis-economies of scale not economies of scale rule software development When planning delays action How value changes over time The lifecycle of stable value-seeking teams Budget alternatives for funding software development Digitisation forces companies to rethink the way they organize themselves. This book offers a template for new businesses and new thinking on managing that work. "A digital software book for the C-suite roles. Allan Kelly brings together a wealth of modern software and product management tips and techniques to present a coherent case against the traditional project mindset. He asks us to focus on treating software as the core business asset, introducing end dates to software development is as ludicrous as introducing an end date to your business he states." Ian Ames "Wealth of Information!! This book contains an absolute wealth of…