Digital Business and E-commerce

Digital Business and E-Commerce Management is an industry-leading text on the strategies and tactics of a Digital Business environment. Offering the latest knowledge in the field with case studies, activities, and exercises, this edition will equip students with the tools to review, plan and implement a digital business strategy successfully. What approach to digital business strategy do we follow? How should new online startup businesses develop a strategy for launch and growth? What are the main changes that need to be made to transform an organisation that uses technology into a true digital business? Which processes should be our digital business priorities? Understand how to deploy all aspects of digital business and e-commerce within an organisation with this best-selling textbook Digital Business and E-Commerce Management, by Dave Chaffey, Tanya Arturi and Dave Edmundsen-Bird, is your guide to answering these questions equipping you with the knowledge and practical skills to help you successfully develop digital technology, media and data to survive in an increasingly harsh competitive environment. Engaging and informative, this textbook will support your understanding of the strategies and tactics an organisation needs to optimise internal processes with digital channels to market and supply through: Coverage of the end-to-end process of deploying digital business and e-commerce A structured approach to review, plan and implement a digital business strategy for all types of organisations Practical case studies of how larger brands, small businesses and startups have developed and implemented digital strategies Understand how to deploy all aspects of digital business and e-commerce within an organisation with this best-selling textbook Digital Business and…