Marketing and customer orientation of Cisco Systems Inc 2009

Scientific Essay from the year 2009 in the subject Business economics - Offline Marketing and Online Marketing, grade: 62.00, , course: MSc in IT and Management, language: English, abstract: Mass Collaboration, Virtual Communities, Web2.0 and Telepresence are a few buzz words that follow the new tag line - "welcome to the human network: changing the way we work, live, play and learn" - from one of the world's biggest networking dominators, Cisco Systems, Inc. Its CEO's statement, by the end of (once again) a thriving Q1 FY2010 "Cisco's strategy is based on catching market transitions-the market transitions that affect our customers", may also imply that the company is confidently leading the market while driving its customers' future needs.