Inside Google Ads by Jyll Saskin Gales - Inside Google Ads

Are you tired of wasting ad spend on people who aren't interested in your products? Do you want to take your Google Ads skills to the next level and transform your campaigns? Inside Google Ads: Everything You Need to Know About Audience Targeting is your comprehensive guide to mastering audience targeting and achieving exceptional results. In this book, Google Ads Coach Jyll Saskin Gales goes beyond the basics, providing a deep dive into the strategies and tactics that drive sustainable success. As one of the Top 10 Most Influential PPC Experts in the world, Saskin Gales distils her 10+ years of Google Ads experience, including 6 years working at Google with the world's largest and most sophisticated advertisers, into this easy-to-read, practical guide for you. With Inside Google Ads, you’ll discover how to: - Gain a clear understanding of every audience targeting option available in Google Ads, from remarketing to custom segments and automated targeting. - Leverage Google's vast data and your own customer insights to create highly targeted campaigns - Implement effective audience strategies across Search, Performance Max, Demand Gen, Display, Video, and Shopping campaigns - Understand how audiences interact with core Google Ads features like bidding, conversion tracking, and ad creative - Build a winning audience strategy for any business, regardless of industry or objective Plus, you'll receive Saskin Gales' best cheat sheets, quick tips and her own targeting strategy template that you can steal for your next campaign. With clear explanations, practical tips and real-world examples, this book empowers you to become a Google Ads audience targeting expert. Whether you're a seasoned pro or just starting out, Inside Google Ads is your indispensable guide to mastering…