2 Vegan Earth by Nemo - ENG/UK 37 - Brand Communication and Marketing

Those who produce excellence are often the least able to tell its story. The customer sees a product on a shelf, and the hours of controlled fermentation behind it stay invisible. Six chapters: the identity of the vegan producer, building the brand, digital communication and communication beyond digital, the buying behaviour of the vegan customer, and the chapter that is worth the volume on its own — what you may legally claim about a food, with the controls run by NAS, ICQRF and AGCM and the penalties involved. Artisan marketing is measured in months rather than weeks: it accumulates slowly and it holds.