Integrated Public Alert and Warning System (IPAWS) Outreach Plan for Communications and Partner Engagement

The Integrated Public Alert and Warning System (IPAWS) of the Federal Emergency Management Agency (FEMA), under Presidential Executive Order 13407, has clear directives to: Consult, coordinate, and cooperate with the private sector, including communications media organizations, and Federal, State, territorial, tribal and local governmental authorities, including emergency response providers; Ensure the conduct of public education efforts so that State, territorial, tribal, and local governments, the private sector, and the American people understand the functions of the public alert and warning system and how to access, use, and respond to information from the public alert and warning system; and, Ensure the conduct of training, tests, and exercises for the public alert and warning system. Additionally, in the 2009 General Accounting Office (GAO) report, Improved Planning and Coordination Necessary for Modernization and Integration of Public Alert and Warning System, the GAO recommended “increased coordination and consultation with partners.” The IPAWS Program Management Office (PMO) enthusiastically accepted the challenge evidenced by its “Strategic Plan for the Integrated Public Alert and Warning Systems (IPAWS) Program – June 2010” (“Strategic Plan”). This IPAWS Outreach Plan establishes IPAWS’ communication and partner engagement strategies to effectively accomplish this mission, vision, and goals stated in the IPAWS Strategic Plan. It also helps meet Executive Order 13407 directive and implements recommendations from the GAO report. The Integrated Public Alert and Warning System (IPAWS) program will modernize and enhance alert and warning delivery to the American public. Established by Presidential Executive Order 13407, the IPAWS Program brings together existing…