Group Consensus and Minority Influence

This text reviews the influence of minorities on attitude change, on individual and group decision making, and on organizational processes. provides useful insights on how to work more effectively with groups in applied settings. An innovative contribution to research on consensus and innovation. Much research has been directed at understanding how people share opinions, attitudes, norms and behaviour but, until recently, relatively little attention has focused on the processes by which groups change and innovate. Written by leading social psychologists from Europe, the United States, and Australia, this text reviews the influence of minorities on attitude change, on individual and group decision making, and on organizational processes. The book also provides useful insights on how to work more effectively with groups in applied settings. Timely and innovative, Group Innovation provides an important contribution to research in the developing area of consensus and innovation. Written by leading social psychologists from around the world, this timely and innovative book brings together different perspectives on the way people influence each other to achieve consensus, to innovate, or do both.