Pepsi Refresh Project

Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. The Pepsi Refresh Project (PRP) is a 2010 initiative by PepsiCo to award $20 million in grants to individuals, businesses and non-profits that promote a new idea that has a positive impact on their community, state, or the nation. The project is completely separate from the Pepsi Corporate Foundation and uses money budgeted for marketing.The PRP began on January 13, 2010 when the website, refresheverything.com began accepting ideas online. In contrast to the extensive requirements of Federal and Philanthropic organizations, the application process does not require skill in grant writing. The rules of the project state that the first 1,000 ideas proposed online each month will be considered for a share of $1.3 million available It took less than a week for one thousand "January" ideas to be submitted and the site stopped accepting ideas.