The Nice Business- Nice Logo. Where Are the Customers?

Nice logo. Smart name. Beautiful website. Excellent.Now, who is buying? It is surprisingly easy to build everything around a business except the business itself.Founders spend weeks on branding, websites, pitch decks, social media, funding applications and increasingly clever conversations with GenAI. Meanwhile, one small question sits quietly in the corner: Where are the customers? Nice Logo. Where Are the Customers? is a practical, plain-English guide to turning an idea into a business that real customers can understand, choose and pay for.Written for founders, freelancers, consultants, small-business owners and anyone trying to turn a good idea into something commercially real, this book helps you put the work in the right order.Less guessing. Less polishing things nobody asked for. More contact with the market.Inside, you will learn how to: - find out whether your idea solves a problem people actually care about- identify the customers most likely to buy first- talk to customers before spending too much time and money- understand competitors and the alternatives customers already use- build a value proposition people can actually understand- turn an idea into a real offer- price without apologising- make the first sales and learn from what happens next- decide when marketing, funding, export and growth are useful, and when they are simply wagons pulling the business- use GenAI as a powerful tool without confusing it with a customerThere are practical exercises, awkward business questions, hotel soap, ice cream, a few unfortunate pricing decisions and, yes, a unicorn. We chose the unicorn deliberately. Business culture is rather fond of unicorns, those rare companies valued at $1 billion or more. Most founders would probably not object to creating one. Ours begins…