The Insider's Guide to Media Training

You will take your career from obscurity to high visibility when you learn how to master the media and your message. Getting interviewed on a TV talk show or news program builds credibility for you as an expert, your product, or brand and will undoubtedly change the trajectory of your career or business. In The Insider's Guide to Media Training, you will learn how to: - Become a recognized thought leader in your area of expertise - Understand how media decision makers determine which guests get on-the-air - Create media hooks that get you booked on TV talk shows - Deliver on-camera interviews with confidence and polish - Reach your ideal audience with a signature TV segment that attracts clients or customers - Leverage media appearances for additional media and speaking opportunities - ....and more! The Insider's Guide to Media Training will prepare you to succeed in today's media environment with real life, road-tested techniques that many P.R. pros don't exist.