AI for Marketing and Product Innovation

PRAISE FORAI FOR MARKETING AND PRODUCT INNOVATION "The world of consumer marketing has never been more exciting than it is today. This book provides a solid framework for understanding how Artificial Intelligence illuminates consumer attitudes and preferences. It's a must-read for someone who wants to future proof their marketing career." —Keith Weed, Chief Marketing and Communications Officer Unilever Plc "It surprises people to learn that emotion and experience play a big part in the home improvement field, but they do. Machine learning, Artificial intelligence, and Metaphors help us to capture that emotional mind of the consumer. This book is full of innovative, and practical ways to accomplish that." —Prat Vemana, Chief Product and Customer Experience Officer, Home Depot "The new era we live in requires companies to work from the costumer to the company and not the other way around (as it has commonly been). AI helps decode customer interests, needs, motivations across cultures, habits and needs. This book is packed with innovative ideas and techniques to help do just that." —Carlos Slim, Mexican Business Magnate and Philanthropist "Brand and Retail marketing today is data intensive. ??Understanding the data, and extracting meaningful insights from it, requires not just algorithms and math, but a deep understanding of the mechanisms of motivation. This book contains numerous techniques that are both pragmatic, and innovative." —Professor Rajiv Lal, Harvard Business School "AI for Marketing and Product Information demonstrates how advertisers and agencies can harness data, analytics and speed to inform and align strategies to win with customers — and do it quickly!" —Irwin Gotlieb, former Chairman of GroupM "Successful brand marketing in today's culture means being…