Complete B2B Online Marketing

Learn to take full advantage of search and social media for B2B marketing Business-to-business marketers have been slow to enter the online marketing arena, but now that the impact of search and social media marketing in the consumer marketplace is clearly documented, B2B marketers are ready for a complete guide to making the most of the medium. Master Today's B2B Online Marketing This practical guide is for B2B marketers who want to leverage today's search engine marketing and social media technologies to attract, nurture, convert, and generate leads. It's the perfect B2B online crash course—you'll quickly learn how to engage in social media and attract visitors to your site, apply social media listening and monitoring tools, and maximize the impact of banner ads and landing pages. By book's end, you'll better understand important strategic and branding issues, the best ways to track results, the secrets of sound SEO, and more. Packed with instructive case studies and hands-on tutorials, this is the ultimate how-to on successful B2B online marketing. Identify your product value and establish an online brand Drive quality leads to your site with paid search, display, and social ads Nurture those leads with good content—emails, webinars, and more Create websites and landing pages that make visitors want to stick around Apply the very latest search engine optimization techniques Chat up visitors and engage your customers with social media Allocate your resources for success outcomes Track and measure your efforts with top listening and monitoring tools Generate reports that are targeted—and actually helpful Integrate your marketing with CRM and complex sales cycles If you were looking for yet another boring B2B marketing book, keep looking. If you were looking for an…