Brand Operations Manual
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Streepjescode: 9787516676134
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This is a brand operations treasure book with over 500 pages of substance, an internal operations textbook designated by more than 5,000 brands, comprehensively interpreting the logic of new retail brand operations, focusing on new thinking in private-domain e-commerce brand operations, and helping brands successfully launch.¿¿¿¿¿500¿¿¿¿¿¿¿¿¿¿¿¿5000¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿The content of this book is divided into three major sections: Brand Thinking, Brand Localization, and Brand Marketing. Each section is further divided into several lessons, with a total of fifteen lessons in the entire book.Lesson One: Answers to common difficult questions in brand launching; Lesson Two: How brand owners find reliable service providers; Lesson Three: How to do good brand endorsement and screen-dominating marketing; Lesson Four: Brand operations pain points and localization layout; Lesson Five: The business thinking and secrets of brand marketing; Lesson Six: Strategies for local gift-based traffic attraction and customer retention for brands; Lesson Seven: Integrated traffic attraction and circle-based traffic attraction strategies for brands; Lesson Eight: Answers to common questions in localized brand operations; Lesson Nine: How to apply the four-heart principle of brand marketing; Lesson Ten: How to do good positioning of a brand's target audience; Lesson Eleven: How to master the trilogy of brand pain point marketing; Lesson Twelve: How to shape the value of brand products well; Lesson Thirteen: How to build a sense of trust with brand customers; Lesson Fourteen: How to effectively learn from e-commerce operations experience; Lesson Fifteen: Brand service marketing and repurchase fission…
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