Clif Bar

Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. Clif Bar & Company is an American company that produces energy bars and other all natural and organic food targeted to people with active lifestyles. Their flagship product, CLIF BAR, was created in 1992 by owner Gary Erickson. The company's headquarters are in Emeryville, California.Gary Erickson is the founder and CEO of Clif Bar & Company. In 1986, he opened a small bakery named Kali's Sweets & Savories, which primarily sold calzones. The business grew from $20,000 to $300,000 in five years, but according to Erickson, "it was not sustainable enough for me."