GiftCoves
The Culting Of Brands
€ 19,11
bij 1 winkel
Verwant
Streepjescode: 9781591840961
Alle aanbiedingen
- bol.comThe Culting Of BrandsNaar de winkel€ 19,11Op voorraad
We verdienen mogelijk commissie als je via deze link koopt. Wat jij betaalt verandert niet.
Over dit product
An analysis of the process of branding offers insight into how companies cultivate near-fanatical customer loyalty, identifying the commonalities between cults and corporations that use cult-branding techniques, and explaining how marketers and business leaders can attract and retain consumer population segments as well as loyal employees. Reprint.
Omschrijving aangeleverd door bol.com.