Floramama

Floramama blends a strong focus on ecological flower growing practices with solid entrepreneurial insight and a comprehensive exploration of the artistry of floral arrangement and design. This visually rich, hands-on guide will be prized by everyone from the backyard gardener to the budding flower farmer. Grow beautiful flowers—and build a meaningful, profitable business from them. If you've ever dreamed of turning a passion for flowers into a livelihood, Floramama shows you how to grow, design, and sell stunning seasonal bouquets using small-scale, ecological methods that actually work. From experienced flower farmer Chloé Roy, this practical and visually rich guide brings together biointensive growing, floral artistry, and real-world business strategy—helping you move from garden inspiration to sustainable income. What You'll Gain A clear path to starting and managing a small-scale flower farm Proven methods to grow healthy, high-quality blooms using ecological practices Practical systems to increase productivity—even on limited land Business strategies to build reliable income and strong local markets The confidence to design and sell bouquets that stand out Rather than separating growing from selling, this guide connects the full cycle—from seed to bouquet to customer—so you can build a cohesive, resilient business. From Soil to Sales: A Complete System Drawing on over a decade of experience running a successful flower farm, Chloé Roy adapts biointensive market gardening techniques—popularized by Jean-Martin Fortier—to the world of floriculture. Inside, you'll learn how to: Plan and manage flower production across seasons Select and grow annuals, perennials, bulbs, and wildflowers Build soil health and manage fertility naturally Use efficient tools, irrigation,…