Brand Management

**Rajeev Batra is the recipient of the 2025-2026 Americal Marketing Association (AMA) Branding Special Interest Group (SIG) Lifetime Contribution Award Brand Management: Building and Managing Strong Brands** offers a clear, step-by-step playbook for building and sustaining strong brands in today’s dynamic marketplace and features over 50 case studies. Drawing from more than three decades of teaching and researching brand building, author Rajeev Batra equips students with the tools and confidence to build, manage, and grow strong brands throughout their marketing careers. Explore the full Table of Contents: Detailed Table of Contents Read through the preface: Brand Management Preface Sample a case study from Chapter 7: Building Brand Authority for AI-Powered Search Using EEAT Principles Discover all available case studies: Case Study Collection for Batra Share this infographic with your students: Batra′s Brand Strength Pyramid Sage Vantage Learning Platform This text is offered in Sage Vantage, an intuitive learning platform that integrates quality Sage textbook content with assignable multimedia activities and auto-graded assessments to drive student engagement and ensure accountability. Unparalleled in its ease of use and built for dynamic teaching and learning, Vantage offers customizable LMS integration and best-in-class support. Highlights NEW! An AI Literacy module prepares students to engage confidently with today′s AI tools through an interactive, outcomes-focused experience—with minimal instructor lift and no course redesign required. Available exclusively in Sage Vantage and written by professors who teach and publish about AI, the AI Information Literacy, Academic Integrity, and Responsible AI Use integrates video, data driven examples, applied activities,…