Mapping Innovation

Innovate or die. This life-saving playbook reveals the proven process for driving innovation in any business, large or small “Satell writes brilliant stuff about what it actually takes to design and implement an innovation strategy. It's the kind of stuff I find useful to discuss with my students in my class and the executives I coach.” --ROBERT SUTTON, Professor at Stanford University, IDEO Fellow, Author of Scaling up Excellence, Weird Ideas That Work, and The No Asshole Rule “Innovation in a startup isn't the same as innovation in large company, just as pursuing a fundamental discovery in a scientific lab isn't the same as building an application on top of an initial insight. In Mapping Innovation, Greg Satell helps us make sense of it all and apply the right strategies to the right problems. It's a great read too.” --STEVE BLANK, Lecturer - Stanford University and U.C. Berkeley Haas Business School, Author of The Startup Owner’s Manual “In my role as Chief Strategist for a $10 billion enterprise, innovation is always top of mind and Greg Satell provides a wonderful, practical guide in Mapping Innovation. Greg knows his stuff from first hand, upstream business experience too. For me that’s key.” --RISHAD TOBACCOWALA, Chief Strategist, Publicis Groupe “Greg Satell has a deep instinct about how innovation and technology are changing business… We all learn from his journey of discovery.” --DR. JAMES CANTON, Chairman and CEO of the Institute for Global Futures, Advisor to The White House, Author of Future Perfect “Insightful, responsive and diligent, Greg always makes sure he gets the facts straight. In my field, where life and death hang in the balance, that’s really important and I appreciate it immensely.” --RON DePINHO, M.D., President, UT MD Anderson Cancer Center…