Rero (Bilingual edition)

Rero’s work is not simply a literary installation in the urban space, nor a purely intellectual exercise of rhetorical reflection on collective morality. It is the public utilization of a process typical to conceptual art: the juxtaposition of images and words capable of producing a collective interpretation, aimed at an astute audience that finds not advertising campaigns on the walls of buildings and factories, but rather invitations for mental training.