Learning Magento 2 Administration

Maximize the power of Magento 2 to improve your e-commerce business Key Features \[\*\] Strategic planning for maximizing your Magento 2 store’s operations and sales. \[\*\] Important guidelines and advice for optimizing your Magento 2 store. \[\*\] Packed with screenshots and step-by-step instructions to leverage the hundreds of Magento 2 features. Book DescriptionMagento 2 has been completely re-written and re-designed to take the world’s most popular open source e-commerce platform to new heights of productivity and usability. With this overhaul comes improved opportunities to leverage the world’s most successful open source e-commerce platform for your online retail and wholesale business. The focus of this book is on operational aspects: those actions you, as a proprietor, can take to give your customers a more delightful shopping experience. In this guide, we delve into all aspects of managing a Magento 2 store, from product creation to marketing, customer management to search engine optimization. This book is not only a step-by-step course in setting up your Magento 2 website, it will be a handy reference as continue to improve and refine your online presence. What you will learn \[\*\] Strategies for creating multiple stores within a single Magento installation. \[\*\] Use of complex product types such as bundles, downloadables and virtual products. \[\*\] Configuring payments, shipping and taxes. \[\*\] Accommodating multiple languages and currencies. \[\*\] Installing and configuring themes. \[\*\] Managing content and search engine optimization. \[\*\] Creating promotions, up-sells and cross-sells. \[\*\] Leveraging the customer relationship features of Magento 2. \[\*\] Securing and optimizing your installation. Who this book is for This guide is for store…