Research Methods for Business Students

Support your students' research project with robust and pragmatic guidance on the entire process. Research Methods for Business Students introduces a range of features, including a glossary of terms, case studies and articles, and self-study prompts that will encourage your students to apply what they have learned to their own research project. The market-leading textbook that offers clear, robust and pragmatic guidance on your dissertation or research project. Ranked as the most highly cited text in Business, Marketing, Accounting & Economics! According to the Financial Times' Teaching Power Rankings (research by Open Syllabus) With over 500,000 copies sold, Research Methods for Business Students by Saunders, Lewis, and Thornhill is the definitive textbook for Business, Marketing, and Management students conducting a research-led project or dissertation. This fully revised 9th edition provides excellent coverage guiding you through the entire process, from deciding on a research topic to writing your dissertation or project and presenting your academic poster. By taking a transactional approach, the textbook will help you choose your project through critically reviewing the literature and designing your research, answering key questions such as: How do I generate a research idea and design my research? How do I review the literature critically? Why is research philosophy relevant to my research? How do I collect and analyse my data? When and what do I need to write? How can I do research virtually? This comprehensive guide to conducting research will support you step-by-step at every stage of the process, offering a wealth of thought-provoking features and activities, such as tips and tricks from other students' experiences on their research projects and a complete…