Service Operations Management Improving

This international market-leading book, aimed at both students and practising managers, provides a comprehensive and balanced introduction to service operations management. Building on the basic principles of operations management, the authors examine the operations decisions that managers face in controlling their resources and delivering services to their customers. This international market-leading book, aimed at both students and practising managers, provides a comprehensive and balanced introduction to service operations management. Building on the basic principles of operations management, the authors examine the operations decisions that managers face in controlling their resources and delivering services to their customers. Combining a unique practical approach with a detailed theoretical underpinning, the authors provide tools, frameworks and techniques for operational analysis and improvement and set operations management within the wider business context, bringing a valuable 'real world' perspective to this growing area. Each chapter includes definitions of key terms, real-world examples and case studies with exercises, questions to test both understanding and application together with recommended further reading and suggested web sites to deepen your knowledge. New features for this 4th edition include: · A new 17 chapter structure · A practical focus on ‘how to’ deal with the key issues and challenges facing service operations managers · A new chapter on the customer experience · A new chapter on driving continuous improvement · A new chapter on learning from other operations · A new chapter on world-class service · Six new end of chapter case exercises · A new full-colour design Service Operations Management is an invaluable guide to students and…