How to Build a Brand

If you’re in the marketing business, you might have noticed that a lot of things about the subject of branding have changed over the last decade. How you brand your business is no longer just a matter of implementing clever, creative, and timely ad placements. CONTENT: Chapter 1: What is a Brand? What Does a Brand Look Like Online? Chapter 2: Creating your Brand Strategy The Importance of Brand Consistency Components of Great Branding Your Value Proposition Creating Buyer Personas Chapter 3: Putting your Brand into play What To Do With Your Buyer Personas Segmenting and Personalizing a Brand Experience Brand = Content and Content = Brand Social Presence Building a Brand Voice Site Structure & Appearance Chapter 4: Monitoring your Brand Social Tracking Responding When Things Go Wrong Leveraging the Good Chapter 5: Measuring Your Brand Attribution What to Measure & Analyze