America! The brand

It is time for an objective approach of America as the place where you want to be (despite it all). The America bashers have forgotten that some reputations never die! That America is still the dream of billions of people. It's success-stories and opportunities, it's heroes and power are more appealing than ever, from Havana to Hanoi. Indeed there is one brand in the world that makes all marketing theories look stupid: America! This is the story of a brand that flourishes ammidst lies, deception, wars and propaganda. All you wanted to know about the magic of America but have forgotten to ask! With the help of Madison Avenue, the White House and the Washington brain busters. Mark Blaisse (1952) studied history. He is partner in Pilgrims, a communications consultancy firm in Amsterdam. Michael Fuchs (1977) has a Master's degree in Communication Science from the University of Amsterdam.