The SMB Chief Financial Officer's Playbook

Cash is not profit. Profit is not cash. And most financial crises are not surprises - they're questions that went unasked. This book covers the 100 financial questions that keep a business solvent and growing: from unit economics and cash flow modeling to board reporting and the moment you realize your accountant and your CFO shouldn't be the same person. For finance leaders and founders who want to run the numbers before the numbers run them.