From Foresight to Action

Praise for FROM FORESIGHT TO ACTION ‘One of the most thoughtful books on foresight I’ve read in a long time—connecting futures thinking directly to real decisions.’ LIA ARVIDSSON, Futurist at H&M Group ‘This is not theory dressed up as strategy; it’s a playbook for leaders under pressure to decide without perfect information.’ JOHN SANEI, Recognised as the World’s 4th Top Futurist ‘Future generations depend on the decisions we make today. This book is essential reading for business leaders navigating long-term uncertainty.’ DEREK WALKER, Future Generations Commissioner for Wales ‘This book powerfully demonstrates that futures work only matters when it is embedded into the everyday realities of strategy, operations, and culture, turning uncertainty into deliberate, resilient action.’ JOSEF HARGRAVE, Director of Arup University ‘Few match Joana’s passion and commitment to foresight—she brings tremendous value to how organisations navigate uncertainty.’ HERNAN ESTRADA, Former SVP Strategy & Business Development, EMEA, The Walt Disney Company ‘Joana is one of the most credible voices in corporate foresight, translating complex methodology into practical action.’ SERHIY KALINOVSKY, Strategic Foresight Global Lead, Mondelēz International Turn foresight into action with practical tools for strategic decision-making in uncertainty In a world where the future arrives faster than planning cycles, leaders face a critical 'Decision Gap' between knowing what might happen and making confident choices today. From Foresight to Action by Joana Lenkova solves this problem by transforming futures intelligence into concrete strategic action. From Foresight to Action provides five Strategic Future Labs that function as flight simulators for decision-making under uncertainty. Each Lab…