Esports Business Management

Descubre el universo en rápido crecimiento de los esports, donde se analizan desde la cultura y estructura competitiva hasta desafíos legales, financieros y de marketing. La obra desvela el funcionamiento interno del sector, iluminando oportunidades laborales y estratégicas en este vibrante entorno de entretenimiento. Esports have rapidly expanded from a pastime undertaken by casual players to one of the largest segments of the entertainment industry, in which hundreds of millions of people play and compete daily. Esports Business Management With HKPropel Access is one of the first textbooks to present an all-encompassing look into the world of esports business, will teach both aspiring students and sports professionals about the business of this rapidly expanding industry. Written by esports executives, business experts, and esports educators-and endorsed by the International Esports Federation, Esports Research Network, and the United States Esports Federation-the textbook offers a comprehensive approach to the operational side of esports, supplemented by a striking full-color design and dynamic imagery that will bring concepts to life. The text begins with a basic overview of the industry, including various levels of esports, culture, and social issues. Next, readers will explore the interests and concerns of various tiers of stakeholders-from title publishers and event organizers to leagues, sponsors, fans, and more-and learn about governance at multiple levels, from the international level to college conferences. A full look at the marketing engine of esports examines sponsorship opportunities, esports events and venues, and communications at all levels, including broadcasting, analytics, and social media. The book addresses managerial and business issues…