The Nvidia Way

**"[L]oaded with fascinating details about Huang’s unusual leadership style and maniacal work habits." —Ben Cohen, Wall Street Journal "The definitive look at the most remarkable business story of this era." —Morgan Housel, New York Times best-selling author of The Psychology of Money and Same As Ever A deeply reported business history of the chip-designer Nvidia—from its founding in 1993 to its recent emergence as one of the most valuable corporations in the world—explaining how the company’s culture, overseen by cofounder and CEO Jensen Huang, has powered its incredible success.** Nvidia is the darling of the age of artificial intelligence: its chips are powering the generative-AI revolution, and demand is insatiable. For all the current interest and attention, however, Nvidia is not of our time. Founded more than three decades ago in a Denny’s in East San Jose, for years it was known primarily in the then-niche world of computer gaming. In fact, the company’s leather-jacketed leader, Jensen Huang, is the longest-serving CEO in an industry marked by near constant turmoil and failure. In The Nvidia Way, acclaimed tech writer Tae Kim draws on more than one hundred interviews—including Jensen (as he is known) and his cofounders, the two original venture capital investors, early former employees, and current senior executives—to show how Nvidia played the longest of long games, repeatedly creating new markets and outmaneuvering competitors, including the original semiconductor giant, Intel, which now finds itself well behind the upstart. Kim offers revelations at every step, among them: An authoritative, myth-busting account of Nvidia’s founding in 1993. How Nvidia managed to overcome early missteps that would have killed most start-ups. The benefits of Nvidia’s flat…