Webkinz

Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. Webkinz are toy stuffed animals that were originally released by the Canadian Ganz company on April 29, 2005. The toys are similar to many other small plush toys, however, each Webkinz toy has an attached tag with a unique "Secret Code" printed on it that allows access to the "Webkinz World" website. On Webkinz World, the Secret Code allows the user to own a virtual version of the pet for online play. Lil' Kinz are smaller, less expensive versions of Webkinz, while the Signature collection are larger and slightly more expensive. Sales of plush Webkinz toys are limited to the United States and Canada, but international users can buy virtual pets from the online eStore. In 2006 Webkinz had one million online accounts, and according to one estimate published in Wired they took in $100 million. In 2011 Webkinz made its first commercial on TV.