Customers are just like regular people

Everybody has customers; some are within our own organisation, and some are outside them. We exist by their grace because, ultimately, they are the ones who pay our salary, for our next vacation, or the new car. That is to say, they do if they are satisfied. Customers are just like regular people shows what can go wrong in our contact with customers, how to prevent this, and how to find better ways of doing things. With his Sharp, humorous columns, Jos Burgers holds up a mirror to the reader. If you think you can tempt your customers with fancy, full-colour brochures and big words, you will be amazed by the 100 eye openers in this book. You will certainly never look at your customers in the same way again.