Make Your Brand Roar

Branding is the ultimate differentiation tool and there is more to branding than we conventionally know about it. In this book Paul Robinson unveils unique strategies to build a powerful brand from the inside out. Through a series of case studies and success stories narrated in this book, you will learn about the intricacies of branding exercises that goes behind building a great brand. Learn about: The psychology of branding Know about the 5P theory on branding ie. Personality, Perception, Positioning, Propaganda & Persuasion. Brand Building strategies Personal branding Public Relation Succesful branding case studies