Punished by Rewards Twentyfifth Anniversary Edition The Trouble with Gold Stars, Incentive Plans, A'S, Praise, and Other Bribes

The basic strategy we use for raising children, teaching students, and managing workers can be summarised in six words: Do this and you'll get that. We dangle goodies (from candy bars to sales commissions) in front of people in much the same way that we train the family pet.