Good Art Does Not Sell Itself

Over the past decade, Shirley-Ann O'Neill and Laura O'Hare, Direcors of the Visual Artists Association, have worked with hundreds of artists to help them build sustainable creative careers, increase visibility, and generate income from their work. Drawing on this experience, they now share a practical, structured guide to navigating the realities of the contemporary art world. Good Art Does Not Sell Itself is a step-by-step roadmap for artists who want to move beyond creating work and start building visibility, recognition, and opportunities. It explores how to position yourself, attract the right audiences, and develop multiple pathways for getting your work seen and sold. Inside, you will learn how to: - build confidence and overcome fear of visibility- define your artistic identity and market position- develop a strong artist statement and personal brand- create an effective online presence and social media strategy- understand buyers, collectors, and audiences- navigate galleries, open studios, art fairs, and exhibitions- identify opportunities across both traditional and digital art spaces- develop sustainable approaches to marketing and visibilityWhether you are an emerging artist or looking to professionalise your practice, this book provides a clear framework for building momentum, increasing exposure, and creating real opportunities for your work.