Hyper-Digital Marketing

mso-ansi-language: EN-US;">In the context of hyper-digitalization and AI, the six-pillar framework will help managers navigate current developments and provide marketers with a way to implement changes in the marketing function. “If you intend to navigate the AI-powered world and thrive in the journey, read this book.” – Susan Fournier, Allen Questrom Professor and Dean, Boston University Questrom School of Business “Dr. Vanitha Swaminathan's book offers an essential guide to help business leaders navigate these turbulent times.” – Jagdish Sheth, Kellstadt Professor of Business, Emory University, Padma Bhushan 2020 “The Six Pillars of Marketing in the Hyper-Digital age will give you both the understanding of what you need to do as well as the tools to do it.” – Matt Naeger, Chief Solutions Officer, Trilliad “Dr. Swaminathan’s book on marketing in the hyper-digital age is timely and novel.” – TV Narendran, Global CEO and Managing Director, Tata Steel “This book clearly encapsulates what marketers need to do for their brands to be successful in the post-digital world.” – Lynn Schlesinger, former CMO & CXO, Forbes Media “From phygital experiences to platform thinking, this book delivers the insights and tools needed to future-proof your brand in an AI driven economy. A valuable resource for anyone committed to marketing excellence.” – Mckenzie Lock, Senior Director of Product Innovation and AI, Netflix The rapid changes in technology and the rise of AI have heralded the introduction of a new era, which we refer to as the era of hyper-digitalization. In marketing, these changes could be far-reaching and have already dramatically impacted many strategic and tactical marketing tasks. This book offers modern marketers a guide on navigating the many changes occurring in…