World Organic Tea Production, Trade and Impact of Post COVID-19

The increasing international demand of organic teas, the conventional tea estates of India, Sri Lanka and China have converted to organic processes subsequently it has been spread to different tea producing countries. Organic tea has a niche market. The global market can be segmented into North America, Europe, Asia Pacific and rest of the world. China and India are exporting organic green and black teas to Japan, Europe and the USA. Around 75-80 per cent of organic teas were exported to the US and Germany followed by France, Denmark, the United Kingdom, Japan and Holland. Organic tea is the fastest growing section of the tea industry in the USA particularly in North America. Different global market research firm have expected to increase by a CAGR of 5-13% next five years in U.S. Recently most of the tea producing countries has been greatly affected by disrupting tea supply chain due to national lockdowns during COVID -19 pandemic. This pandemic prevents the sector from keeping the same or higher growth rate for a short period. But it is still a niche, the market organic teas have been evolving rapidly and therefore it offers good opportunity for American, EU and other exporters.