Everyman's McLuhan

A careful student of media, a prolific lecturer and author, and the coiner of such phrases as ''global village'' and ''the medium is the message,'' Marshall McLuhan's career merits a freshly creative and accessible examination as technology speeds ahead and forces us to reconsider our relationship with it. Everyman's McLuhan does just that. W. Terrence Gordon, McLuhan's official biographer, has deciphered and distilled McLuhan's career; his words are accompanied by many illustrations that apply Gordon's interpretation of McLuhan's ideas to the realties of 21st century technology and media. Everyman's McLuhan furthers a dialogue that was important when McLuhan was alive, but is even more relevant today as the line blurs between humans and the technologies we use.