Runtriz - The Leader of mobile Hospitality

Seminar paper from the year 2012 in the subject Business economics - Offline Marketing and Online Marketing, grade: 2,0, Karlstad University, course: Service Innovation, language: English, abstract: Table of contents(I) List of figures and tables 1(II) List of abbreviations 11. Introduction 21.1 Background and Purpose of the Topic 21.2 Methodology 22. Case Description 32.1 The History of Runtriz 32.2 Introduction of the Invention Hotel Evolution 33. Theory 53.1 Definition of Service Innovation 53.2 Service Innovation Models 53.2.1 Models from Gallouj and Weinstein 53.2.2 Models from Michel, Brown and Gallan 64. Case Analyses 74.1 Radical Innovation 74.2 Incremental Innovation 84.3 Changing the Customer Roles and Firm`s Value Creation 95. Conclusion 11(III) List of references 12The service industry, especially the hospitality industry, has to handle high pressure from competition and frequently changing demands from their customers (Victorino et al., 2005). Hotels have to establish a unique offering or service for their guests, to highlight themselves on the market. A way to generate a successful establishment within the hospitality industry is to implement and develop innovations, which can be seen as the creation of an extra value for the guest (Victorino et al., 2005). Findings from various articles and books like Service innovation and customer choices in the hospitality industry from Victorino et al. in 2005 and Open Services and Innovation from Henry Chesbrough in 2011, lining out that Service Innovations have an impact on the choice of customers and are a "clear and sustainable way to grow a business" (Chesbrough, 2011, p.13). Therefore, innovations have been coming into focus of importance also in the hospitality industry. (Victorino et al., 2005) Runtriz, a…