Eft, European Food Trading / Engelse Editie

European Food Trading is a multidisciplinary case study about a trading firm that is internationally active. Based upon the experiences of real-life trading firms, this case study focuses on international marketing research, with special attention for international marketing, country analysis, communication and use of the Internet. Theory and practice are combined in the case book. This book provides a filter model on the basis of which the student can choose suitable export markets. The student is also instructed in how to find relevant export information. This case study is suitable for internationally oriented Institutes of Higher Education