Marketing Technology-Infused Hospitality: Upskilling Frontline Employees for Competitiveness

In today’s hospitality industry, the integration of marketing technology reshapes how businesses engage with customers and streamline operations. To remain competitive, companies rely on tools like customer relationship management (CRM) systems, data analytics, and automation to enhance guest experiences and drive brand loyalty. However, the success of this technology depends on the skills and adaptability of frontline employees. Upskilling these employees to effectively utilize marketing technologies is crucial for delivering personalized service, optimizing customer interactions, and staying ahead in a highly competitive market. As the industry continues to innovate, empowering frontline teams with the right digital skills will ensure new growth opportunities and long-term success in the hospitality sector. Marketing Technology-Infused Hospitality: Upskilling Frontline Employees for Competitiveness offers solutions for hospitality businesses seeking to incorporate technology to empower and upskill their frontline workers for a competitive edge. It examines the use of technology for customer service and interaction, and the future of technology-integrated hospitality. This book covers topics such as artificial intelligence, customer service, and social media, and is a useful resource for business owners, tourism professionals, marketers, academicians, and researchers.